Link Archive
February 21, 2026
How AI eliminates marketing’s execution constraints
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that AI tools are streamlining marketing execution by automating repetitive tasks, freeing up marketers to focus on strategy. Tactic: Implement AI-driven automation to handle routine tasks like data entry and reporting. Tool: Explore AI platforms that offer integration with existing CRM systems to enhance efficiency.
Google launches no-code Scenario Planner built on Meridian MMM
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reveals that Google has launched a no-code Scenario Planner using Meridian MMM, allowing marketers to simulate outcomes without technical expertise. Tool: Utilize the Scenario Planner to forecast marketing campaign results and optimize budget allocation. Play: Test different scenarios to identify the most effective strategies for upcoming campaigns.
SAP evolves Emarsys into a full-blown engagement cloud
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech reports that SAP has transformed Emarsys into a comprehensive engagement cloud, enhancing customer interaction capabilities. Tool: Leverage the new features of Emarsys to personalize customer journeys across multiple channels. Shift: Focus on integrating customer data to deliver more targeted and effective marketing messages.
February 20, 2026
The latest AI-powered martech news and releases
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that 61% of CMOs now say AI ROI is harder to prove than 12 months ago. Risk: Marketers face challenges in measuring AI's impact on revenue. Play: Focus on integrating AI tools that offer clear metrics and reporting capabilities.
Airia: Enterprise AI orchestration that unifies experimentation, prod, and governance
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
TLDR AI introduces Airia, a platform enabling no-code, low-code, and pro-code development without IT gatekeepers. Tool: Airia facilitates seamless AI integration across enterprise systems. Tactic: Leverage Airia to streamline AI deployment and governance processes.
February 19, 2026
Airbnb says AI chatbot traffic converts better than Google
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech reports that Airbnb's AI chatbot traffic has a higher conversion rate than Google. Benchmark: AI chatbots are proving more effective in customer engagement and conversion. Play: Consider implementing AI chatbots to enhance customer interaction and increase conversion rates.
Will AI make your CRM more effective?
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech explores how AI integration can enhance CRM systems. Tool: AI can automate data entry and provide predictive analytics for better customer insights. Play: Integrate AI into CRM to streamline operations and improve customer relationship management.
February 18, 2026
The Campaign Is Dead: 5 Hard Truths From the Tenth State of Marketing Report
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals insights from a survey of 4,450 marketers on AI integration and future industry directions. Trend: Marketers are increasingly relying on AI for personalized customer experiences. Play: Implement AI-driven analytics to enhance customer engagement strategies this quarter.
How to use CRM data to target the right B2B audiences
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech reports on strategies for leveraging CRM data to enhance B2B audience targeting. Tactic: Use CRM insights to refine audience segmentation and improve campaign precision. Play: Analyze CRM data to identify top-performing segments and tailor messaging accordingly this month.
February 17, 2026
Automate Success: Real Stories of How Small Businesses Thrive with Salesforce
Highest rated content by Salesforce Read time: 4 minutes · Marketing
Score: +3000
Salesforce reveals how three small and medium businesses achieved growth through marketing automation. Tool: Salesforce's automation tools helped streamline operations and enhance customer engagement. Play: Implement automation in customer service to reduce response times and improve satisfaction.
Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal reports that Gen Z's discovery habits are reshaping Google Ads strategies. Shift: Advertisers need to rethink creative and targeting for AI-driven surfaces. Play: Update your Google Ads campaigns to include AI-optimized content targeting the 18-24 demographic.
24 Generative Engine Optimization Statistics Marketing Leaders Should Know
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2800
HubSpot Marketing shares 24 key statistics on generative engine optimization impacting marketers. Data: 70% of marketers are integrating AI into their strategies. Play: Analyze your current AI tools to ensure alignment with the latest optimization trends.