Link Archive
February 6, 2026
Performance marketing is being rewritten by AI
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3680
Spotify's AI-personalized audio ads drove 270% higher ad recall and 20% more click-throughs compared to non-personalized campaigns. Euroflorist used AI to test thousands of site variations, lifting conversion rates by 4.3%, while Tomorrow Sleep grew traffic from 4,000 to 400,000 monthly visitors using AI content gap analysis. Tactical implication: Audit current creative testing workflows to replace manual A/B split testing with AI-driven multivariate testing tools for rapid iteration.
The latest AI-powered martech news and releases
by MarTech Read time: 4 minutes · Marketing
Score: +2630
Anthropic's Super Bowl ad explicitly mocks OpenAI's potential ad model, while ActiveCampaign acquired Feedback Intelligence to integrate conversation analytics. Other key releases include Drupal CMS 2.0 (AI visual builder) and impact.com's Geodesix (data marketplace for AI training). Tactical implication: Review tool stacks for consolidation opportunities as major platforms (Drupal, ActiveCampaign) add native AI features that may replace standalone point solutions.
February 5, 2026
Ads in ChatGPT: Why behavior matters more than targeting
Highest rated content by Search Engine Land Read time: 4 minutes · Marketing
Score: +3550
ChatGPT's "task environment" triggers "interruption aversion," causing feed-style ads to fail (Search Engine Land). Becky Simms outlines replacing keyword targeting with 4 behavior modes: Explore, Reduce, Confirm, and Act. Tactical implication: Replace generic creatives with functional utility—templates, calculators, or decision guides—that directly accelerate the user's active task.
Your AI strategy fails without data and context
by MarTech Read time: 4 minutes · Marketing
Score: +2670
Salesforce President Rahul Auradkar identifies "contextual data" as the primary bottleneck preventing LLMs from evolving into autonomous agents. Unlike chatbots, agents require governed, structured data foundations to execute multi-step workflows without hallucination. Tactical implication: Audit CRM data hygiene before piloting agents; unstructured data will break autonomous decision chains.
February 4, 2026
For ChatGPT ads, behavior matters more than targeting
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3840
ChatGPT users operate in "task mode" with high interruption aversion, making standard display ads ineffective. MarTech identifies four targeting modes—Explore, Reduce, Confirm, Act—where creative must function as a tool (checklists, calculators) rather than a banner. Traditional keywords fail here; "Jobs to be Done" frameworks replace search volume as the primary planning metric. Tactical implication: Map your top 3 conversion paths to the "Reduce" or "Confirm" modes and test utility-based ad creative (e.g., "ROI Calculator") instead of brand awareness.
How to demonstrate marketing ROI in a way the C-suite trusts
by MarTech Read time: 4 minutes · Marketing
Score: +2630
Marketing-influenced deals close 27% faster when exposed to thought leadership. MarTech highlights that executives ignore volume metrics (clicks/leads) in favor of risk reduction signals like forecast accuracy and pipeline diversity. Most CMOs fail to link marketing activity to the 5 outcomes boards care about: revenue, pipeline quality, CAC efficiency, retention, and risk. Tactical implication: Replace channel reports with a "Risk & Revenue" slide deck showing win rates by source and deal velocity improvements.
57% of consumers trust brands more when they use AI, study finds
by MarTech Read time: 4 minutes · Marketing
Score: +2600
57% of consumers trust brands more when AI is part of the experience, provided it adds value. An Optimove study reveals 73% of users have purchased based on AI recommendations, with 32% citing time-savings as the primary benefit. Distrust peaks at the "creepy zone" of over-personalization (24%) and data privacy (34%), not the use of AI itself. Tactical implication: Audit your personalization flows to ensure they explicitly state "AI-powered for [benefit]" to trigger the trust signal rather than hiding it.
February 3, 2026
Why AI visibility can increase direct traffic even when nobody clicks
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights how AI visibility can enhance brand presence online. Visibility: AI can create an impression of authority. Traffic: Increased visibility can lead to higher direct traffic. Action: Implement AI tools to improve search visibility.
How to make retargeting emails drive more sales during promotions
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines strategies to enhance sales through retargeting emails. Strategy: Personalize email content for better engagement. Automation: Utilize automated workflows to streamline retargeting. Action: Test different subject lines to optimize open rates.
B2B Email Marketing: How to use email to drive B2B pipeline growth
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2800
HubSpot breaks down effective strategies for B2B email marketing. Strategy: Segment your audience for targeted messaging. Tools: Leverage CRM tools to track engagement. Action: Create a content calendar to maintain consistent outreach.
February 2, 2026
Google Analytics To Become A Growth Engine For Business
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal outlines the evolution of Google Analytics into a comprehensive growth platform. Strategy: Transition to GA4 for full-funnel measurement. Tools: Leverage AI capabilities for data-driven decision making. Action: Prepare for upcoming features to enhance analytics.
Email marketing automation tools: How to choose in 2026
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2900
HubSpot Marketing breaks down the criteria for selecting email marketing automation tools. Strategy: Assess integration capabilities with existing systems. Tools: Evaluate platforms based on user experience and analytics features. Action: Test multiple platforms to find the best fit for your needs.